Social Media Marketing SPD4290: June 2010

Wednesday, June 30, 2010

The Definition of Social Media Marketing by Kevin So

Nowadays, social media is the most popular on the Internet(Twitter, Facebook, YouTube, etc), everyone are sharing their life and experience, interacting with others. It created a word-of-mouth effect on Internet.

The marketers know that it is a perfect place to promote their products and services. thus they developed a series of strategies and apply it to those social media.

Social Media Marketing is relatively low cost compare with traditional media. It helps you to spread the message in a conversational way.

It is interactive and 2 way communication. It is internet or mobile based. It provides a way that the marketer could communicate with potential customers as well as current customers directly. Through this, it make the company "real" to the customer.

In coming week, I will further explain Social Media Marketing by case study of Coca Cola.

Source 1: http://marketing.about.com/od/strategytutorials/a/socialmediamktg.htm

Source 2: http://marketing.about.com/od/internetmarketingstrategy/a/socialmediamrkt.htm

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Copy from: http://kevinso173.blogspot.com/2010/06/definition-of-social-media-marketing.html

Tuesday, June 29, 2010

The Definition of Social Media Marketing by Carmen Chong

Social Media which are defined as “a group of internet-based applications that build on the ideological and technological foundations of Web2.0, and that allow the creation and exchange of User Generated Content”

Social media marketing is the process of promoting your site or business through social media channels like Twitter, Facebook and YouTube. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing. And it is a powerful strategy that will get you links, attention and massive amounts of traffic.

Nowadays, many companies use social media marketing as a tool to communicate with customers since the cost is lower than traditional marketing and easy to build relationship with customers. As the following, I will discuss McDonald’s how to promote the brand through social media marketing. Finally, there is a Pro and Cons sections to summarize the case.