The Definition of Social Media Marketing by Carmen Chong

Social Media which are defined as “a group of internet-based applications that build on the ideological and technological foundations of Web2.0, and that allow the creation and exchange of User Generated Content”

Social media marketing is the process of promoting your site or business through social media channels like Twitter, Facebook and YouTube. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing. And it is a powerful strategy that will get you links, attention and massive amounts of traffic.

Nowadays, many companies use social media marketing as a tool to communicate with customers since the cost is lower than traditional marketing and easy to build relationship with customers. As the following, I will discuss McDonald’s how to promote the brand through social media marketing. Finally, there is a Pro and Cons sections to summarize the case.

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Sources:
Kaplan Andreas M., Haenlein Michael (2010) Users of the World, unite! The challenges and opportunities of social media
http://www.escpeurope.eu/nc/faculty-research/the-escp-europe-faculty/professor/name/kaplan/-/research/
http://www.doshdosh.com/the-importance-of-social-media-marketing/
http://webtrends.about.com/od/web20/a/what-is-social-media-marketing.htm

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