Case Study (2) - How McDonald's Uses Social Media Marketing by Carmen Chong

Another channel is Twitter. McDonald’s establishes a team to upload the latest news, promotions and a few surprises on Twitter as well. McDonald’s team share their daily life experiences on Twitter especially. Followers can comment and quote their post to their blog. It can enhance the interaction with customers and followers can know the news immediately.



Moreover, there is another account of McDonald’s called “About McDonald’s”. McDonald’s team monitors it. People can find more news that related to McDonald’s as well. Sometimes, they would like to introduce corporate news in Twitter. For example, they mentioned “McDonald’s Shek Forever After Happy Meal launched today in France”. It is a one of the promotional channel to public.





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Sources:
http://twitter.com/AboutMcDonalds
http://twitter.com/McDonalds
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