The Cons of the Visa 'Go Fans’ Campaign using Social Media Marketing by Vivian Lo

It is very time consuming to maintain and monitor a social media platform. Visa needs to spend a lot of effort managing the content and comments. Otherwise, viewers will quickly lose interest in the promotion.

This social media marketing campaign will only help Visa to build public awareness and brand loyalty. Since the ‘Go Fans’ YouTube channel did not lead the viewers to Visa linked call-to-action.

Return on investment is not immediate and direct. Social media marketing requires a long-term commitment; it takes time to build the connections with customers. However, the social media marketing campaign of Visa lasts about one month; it may not able to generate long-term sales.

Although social media brings in lots of traffic, it may attract the ‘wrong crowd’ of friends. Traffic and ranking are important, but sales, profits and conversions are the ultimate goals of marketing campaign.

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