Enhance the interaction of customers. McDonald’s posts news on Facebook or Twitter, customers can express their opinions on immediately. Therefore, McDonald’s can get the feedback accordingly.
Build relationship with customers. It can show social responsibility to public when McDonald’s post corporate news that related to community or sponsorship on Facebook or Twitter. Customers may have good impression of McDonald’s.
Reach of niche market. Using of Facebook and Twitter are relatively low cost method of directly reaching a niche audience or a mass audience. It can reach a niche audience that use Internet frequently.
Relative low cost. Establish Facebook and Twitter account are free of charge. It is a low cost method to promote the brand and build close relationship between McDonald’s and customers.
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Copy from: http://09820135sonlinepr.blogspot.com/2010/07/pro-of-mcdonalds-using-of-social-media.html
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