Case Study- how do social media marketing apply to Havaianas? by Joyce Lai

Havaianas is an international brand of rubber sandals which are sold worldwide in over 60 countries in 5 continents. To further develop and add value to their business, they applied social media marketing by introducing international online shop, facebook community, application of newsletter, share vedio of events on Youtube etc.

We can see Havaianas successfully developed a huge customer database by introducing opt-in application in online shop by create personal account/ profile and the application of newsletter. To enhance customer interaction, they have applied downloadable wallpaper on website and create micro site for specialize campaign as below to promote their products.

REF:
http://www.havaianasphilippines.com/original/
http://ca.havaianas.com/en-CA/mania/


Moreover, they have developed facebook fan page by regions and encourage immediate comments on facebook and organize events or activities. No matter on the online shop or facebook platform, Havaianas keep consistent update its products catalogue and promotion campaign by press, videos on Youtube to mass customers and encourage personalization by sending e-mail to their opt-in customers.



International website by regions http://www.havaianas.com/




Online shop with facebook application and Newsletter application http://www.havaianashk.com/women.html

Hundreds of people applaud the arrival of summer in Brazil
http://www.youtube.com/watch?v=RXt-WHyR93I



REF:
http://ca.havaianas.com/en-CA/contact-us/faq/
--------------------------------------------------------

Copy from: http://09815451s.blogspot.com/2010/07/case-study-how-do-social-media.html