The heat is on! The once-every-four year FIFA World Cup is hitting the world again. Visa is inviting football fanatic around the world to share their passionate and funny goal shouts on Go Fans YouTube channel.
This campaign invites fans to create their own goal call and submit their videos from now to 11 July to win weekly prizes including Visa gift cards, and the grand prize will be a free trip to Brazil to attend the 2014 FIFA World Cup.
Celebrities such as football player Cafu and Jorge Campos, NBA star Steve Nash were filmed and uploaded their goal call videos to encourage participation.
Other than this, Visa has also launched the Visa Match Planner application that allows users to create their own personal World Cup viewing schedules and share it with their friends via social networks such as Facebook.
Source:http://corporate.visa.com/media-center/press-releases/press1030.jsp
Source:http://www.youtube.com/visagofans
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Copy from: http://09801262s.blogspot.com/2010/07/case-study-visa.html
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