Visa is using popular social media channels – YouTube and Facebook to launch their first-ever global FIFA-themed marketing campaign. The Go Fans YouTube channel has attracted more than 5.6 million video views from to date, it marks the digital success of the campaign.
Visa also has created a branded social media application Visa Match Planner to allow fans to create customizable, dynamic FIFA World Cup viewing schedules to share with friends via social networking channels such as Facebook. This application is available in 4 different languages (English, Japanese, Spanish and Portuguese) across the 32 qualified countries, and it has been downloaded by more than 50,000 football fans. The Visa Match Planner also allows users organize match viewing parties, chat with friends, track scores and standings, and obtain exclusive offers from merchants such as the FIFA Official Store on FIFA.com.
Source:http://blog.visa.com/2010/06/24/fifa-and-visa-score-gooals-for-social-media
Source:http://newsblaze.com/story/2010062909292100001.bw/topstory.html
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Copy from: http://09801262s.blogspot.com/2010/07/visa-go-with-social-media-during-fifa.html
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