They have integrated those social media to increase the effectiveness. The Coca Cola Facebook Page have more than 6 million Fans. Once they have record a video and upload to the Youtube Coca Cola Channel, they will post it on Facebook. The fans could make comment on it and spread(share) it in their Facebook.
Coca Cola also create a Facebook application.
(http://www.facebook.com/coca-cola?v=app_161193133389&ref=ts)
Though this application, you can find more applications developed by Coca Cola. Moreover, the Fans Highlight, The detail of Pages creator and the link that direct to the Coca Cola main website. It increases the involvement from the Fans and the traffic of the Coca Cola main website.
I will post another article about the Coca Cola social media marketing strategy in coming days. Don't miss it!
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Source:
http://www.facebook.com/cocacola
www.youtube.com/user/cocacola
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Copy From: http://kevinso173.blogspot.com/2010/07/social-media-marketing-case-study-coca.html
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