Social Media Marketing Case Study (Continue): Coca Cola by Kevin So

Besides the method mentioned in previous article, Coca Cola also open the function of discussion board. Sometimes Coca Cola join the discussion or answering the question.



Coca Cola also post some exclusive photos on Facebook. Some of the user will post comment on it.



Both of these method increase the interaction and involvement between the Coca Cola and the user.

Besides Facebook, Coca Cola also have Flickr page. The target is slight different from the Facebook page. It is more targeted to the advocator (die-hard fans, collector). Fans can post the photo of Coca Cola collection to share with other. It will increase the loyalty when comparing with other collector.

At least, Coca Cola have a Twitter page as well. It is even more interactive that it will tweet to individual user. The user will think Coca Cola really listen to them in order to increase the loyalty.



At the end of the case study, I would like to post a video by Adam Brown, Head Of Social Media at Coca-Cola, in a quick 3 minute interview on his new Social Media Policy for Coke. Please enjoy!



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Source:
http://www.thecoca-colacompany.com/
https://twitter.com/CocaCola
http://www.digitalbuzzblog.com/coca-cola-launches-new-social-media-policy/
www.flickr.com/groups/colastuff/

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Copy from: http://kevinso173.blogspot.com/2010/07/social-media-marketing-case-study.html