Havaianas- The advantages of using social media marketing by Joyce Lai

Havaianas has its own online shop platform to capture customer information by introducing opt-in option through creating customer personal account or register of newsletter. This can help Havaianas for personalisation and maintain relationship of existing customer.

Moreover, the introduction of facebook community, micro site of specify campaign, sharing videos showing how Havaianas use social media tools to create content that attracts attention, generates online conversations, and encourages new or existing customers to share it with their social network.

The Havaianas Pledge Original Campaign is a very good example that applies social media marketing successfully. It encourages people to make their pledge "to wear only original" by submitting a photo of with their favorite Havaianas flip-flops through the micro site. In a span of only 57 days, the micro site got 54,000 visits (44,000 unique visitors) and 3,700 photo submissions on the pledge wall with virtually no ad spend on-line / off-line.


REF:
http://www.havaianasphilippines.com/original/

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