The Pros of the Visa 'Go Fans' Campaign Using Social Media Marketing by Vivian Lo

Visa has launched its Go Fans campaign on YouTube from June 1 through July 11. This social media marketing campaign allows Visa to reach customers that traditional marketing misses, the potential for reeling in new leads is unlimited.

Visa has organized a lucky draw which allows viewers to have a chance to win various prizes if they find a goal call video with a golden tint treatment. This canincrease the click through rate and improve its search engine rankings.

Visa’s World Cup Match Planner on Facebook provides a unique platform for fans to express their views and connect with friends from around the world. By encouraging open communication, Visa not only can build brand loyalty, but also can interact and establish relationship with customers.

Visa can learn more about its target audience through their comments and study visitor analytics. This information can prove invaluable when planning other marketing campaign.

The extensive promotion via social media enables Visa to generate and boost sales. According to Visa, their credit card spending up 65 percent over 2009 levels with 51,000 transactions on average a day in the first half of the tournament.

Source:http://corporate.visa.com/media-center/press-releases/press1029.jsp

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