Another channel is Twitter. McDonald’s establishes a team to upload the latest news, promotions and a few surprises on Twitter as well. McDonald’s team share their daily life experiences on Twitter especially. Followers can comment and quote their post to their blog. It can enhance the interaction with customers and followers can know the news immediately.
Moreover, there is another account of McDonald’s called “About McDonald’s”. McDonald’s team monitors it. People can find more news that related to McDonald’s as well. Sometimes, they would like to introduce corporate news in Twitter. For example, they mentioned “McDonald’s Shek Forever After Happy Meal launched today in France”. It is a one of the promotional channel to public.
Coca Cola is one of the biggest company in the world and it is using massive social media marketing, including Facebook, Twitter, Flickr , Myspace and Youtube.
They have integrated those social media to increase the effectiveness. The Coca Cola Facebook Page have more than 6 million Fans. Once they have record a video and upload to the Youtube Coca Cola Channel, they will post it on Facebook. The fans could make comment on it and spread(share) it in their Facebook.
Though this application, you can find more applications developed by Coca Cola. Moreover, the Fans Highlight, The detail of Pages creator and the link that direct to the Coca Cola main website. It increases the involvement from the Fans and the traffic of the Coca Cola main website.
I will post another article about the Coca Cola social media marketing strategy in coming days. Don't miss it!
Havaianas is an international brand of rubber sandals which are sold worldwide in over 60 countries in 5 continents. To further develop and add value to their business, they applied social media marketing by introducing international online shop, facebook community, application of newsletter, share vedio of events on Youtube etc.
We can see Havaianas successfully developed a huge customer database by introducing opt-in application in online shop by create personal account/ profile and the application of newsletter. To enhance customer interaction, they have applied downloadable wallpaper on website and create micro site for specialize campaign as below to promote their products.
Moreover, they have developed facebook fan page by regions and encourage immediate comments on facebook and organize events or activities. No matter on the online shop or facebook platform, Havaianas keep consistent update its products catalogue and promotion campaign by press, videos on Youtube to mass customers and encourage personalization by sending e-mail to their opt-in customers.
The heat is on! The once-every-four year FIFA World Cup is hitting the world again. Visa is inviting football fanatic around the world to share their passionate and funny goal shouts on Go Fans YouTube channel.
This campaign invites fans to create their own goal call and submit their videos from now to 11 July to win weekly prizes including Visa gift cards, and the grand prize will be a free trip to Brazil to attend the 2014 FIFA World Cup.
Celebrities such as football player Cafu and Jorge Campos, NBA star Steve Nash were filmed and uploaded their goal call videos to encourage participation.
Other than this, Visa has also launched the Visa Match Planner application that allows users to create their own personal World Cup viewing schedules and share it with their friends via social networks such as Facebook.
To use social media marketing effectively, company should update their news frequently to build long term relationship with customers. Moreover, company can share their knowledge, sharing and entertainment to deepen and enrich the brand’s relationship with customers.
McDonald’s ranks number 62 out of a list of the top 100 “most social’ brands in 2009. McDonald’s establish Facebook account to share latest news. There are 2,393,114 people become a fans of McDonald’s as on 1 July 2010. And the number of fans is increasingly time to time. People can receive the latest news once when they become fans of McDonald’s.
There are different pages in Facebook to introduce the products including Burgers, Dollar Menu, McCafe, Happy Meal etc. Customers can know more about the promotional news and the corporate news from McDonald’s Facebook easily. It is a public way to share their information on Facebook.
Moreover, there are some interesting news on Facebook posted by McDonald’s regularly. For example, McDonald’s posted its commercial on facebook, more than 650 fans left comments and 2,800 people liked this. It is a good way to communicate with people and McDonald’s can get the feedback from customers immediately. People left comments on facebook and shared the posts with their friends. It can spread out the message through internet immediately.
Social media are media for social interaction, using highly accessible and scalable publishing techniques, such as shared video on YouTube or build up social network community in facebook. Social media marketing consists of the attempt to use social media to persuade consumers that one's company, products and services are worthwhile. We can see nowadays company not only use traditional tools like TV commercial, newspaper advertising, but using combination of both traditional and social media to promote their products.
I will study how success of the brand Havaianas, an international brand of rubber sandals who applied social media marketing successfully by introducing its international online shop, facebook community to the world.
Social Media Marketing is the most recent component of integrated marketing communications plans. Social media marketing consists of the attempt to use social media or social networks to persuade consumers to purchase or to use a company’s products or services.
The appearance of Web 2.0 technologies has led to the rapid growth of social networking. It provides a set of tools that allow people to establish social and business connections, to share opinions, insights, experiences, and perspectives via text, images, audio and video. Social media marketing typically use technologies such as blogs, podcasts, YouTube, Twitter, Facebook, MySpace, etc which can help to observe where customers are online, what they’ve saying, engage in online conversations and expand the client base.
Social media not only provide an effective way for the organization to promote their products and services, it also allows the organization to receive direct feedback from their customers and targeted markets.
